I might be remembering this wrong, but Lynda Barry (America's National Treasure and, in Ernie Pook's Comeek, the cartoonist who most understands childhood) said something once about the dreamy mood kids get into when sitting at the breakfast table reading the back of a cereal box. Why some forward looking cereal manufacturer hasn't published a great comic artist on their box I'll never know, except that there aren't any forward looking cereal manufacturers.
6 comments:
You've perfecly analyzed the cereal in our pantry.
I've never understood the bit about riding the horse at the beach, either.
http://tinyurl.com/lynda-b-on-npr : '...you eat a bowl of cereal and you go into that weird cereal trance while you're just staring at something you did. Have you noticed, do you remember going into a cereal trance? Like you just look at the side of a box of cereal and every word on it looked like poetry, like "dextrose."' (I heart Lynda J. Barry)
We just saw her last night! She played (the best ever) peekaboo with my son.
There was a cereal in 1988-89, Morning Funnies, which featured King Features characters. The back opened up for more strips. See Mike Lynch.
Way back in the 1960s, there was a cereal called Twinkles, the mascot for which was an elephant that could turn his trunk into different things. (I think he had to speak a rhyme that began with "Nose, nose, anything goes ... ") The back of each box had a comic with a perforated page you had to open to read the whole comic. It was made by General Mills. It took only a few minutes to read the comic. It took forever to get through a box of the cereal. You can find some of the commercials for it on YouTube.
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